Draft: this wording is still being reviewed, and a few business details are yet to be filled in.

Dating Service Consumer Bill of Rights

Last updated 2026-10-01

For New York members with a paid plan. MakeItLit! is an online dating service, and your paid plan is a social referral service contract under New York General Business Law section 394-c.

Dating Service Consumer Bill of Rights

• 1. No social referral service contract shall require the payment by you, the purchaser, of an amount greater than one thousand dollars. In addition, no such contract may extend over a period of time greater than two years.
• 2. No social referral service contract shall require you, the purchaser, to purchase a good or service which is directly or indirectly related to the social referral service. These extra services are known as ancillary services and, while these ancillary service may be offered to you, the law prohibits the seller from requiring that you purchase this service as a condition of your social referral service contract.
• 3. If your social referral service contract costs more than twenty-five dollars, the seller must furnish a minimum number of referrals per month to you, unless your social referral service provides the user with a search functionality or is presented with possible matches. If this minimum amount is not furnished to you for two successive months, or in the case of an online dating service with search funtionality or algorithm or location based matching, any social referral, you have the option of cancelling the contract and receiving a full refund of all the money you paid, less a cancellation fee which cannot exceed either fifteen percent of the cash price or a pro rata amount for the number of referrals furnished to you.
• 4. Unless your social referral service contract is for online dating services that are generally available to users on a regional, national or global basis, your social referral service contract must specify the distance which you, the purchaser, are willing to travel to meet any social referral. No social referrals shall be furnished where you and the referral live at a distance greater than the distance specified in the contract.
• 5. The provider must have an established policy to address the situation of your moving outside the area it services. This policy must be explained in your contract.
• 6. If any provision of the social referral service contract is violated, you have the right to bring a court action against the provider which has violated the contract.

How MakeItLit! applies it

• Your plan is monthly, well under $1,000, and never runs more than a month at a time before it renews.
• MakeItLit! presents you with possible matches (its algorithm and your location decide who), so there’s no set number of referrals a month. If it shows you none at all for two months in a row, you can cancel and get back what you paid for those months, less a cancellation fee of 15% of the price or a pro rata share for the matches you were shown, whichever is greater.
• MakeItLit! is offered across the United States, so no travel distance applies. If you move to live somewhere it isn’t offered, you can cancel and we’ll refund the unused part of your current month.
• You may cancel within three business days of subscribing without any fee, and you can put your membership on hold for up to a year: the Terms of Service, under “New York members”, say how.

Questions: support@makeitlit.app.